The new brand identity

Darton's growth path continues, this time with a new brand and a new digital graphic identity, better suited to the company's new role as a multinational company with a broader positioning in terms of product portfolio as well.

 For us, it is a significant step in our continued growth and commitment to the future as well. This new identity stems from what in these more than 40 years has always been the most important aspect of our corporate culture: listening, to our clients, our partners and our team. A relationship that has seen people and transparency as central, without forgetting authority and competence.

"We wanted to celebrate our recent successes with an identity that would best express our values", says Francesco Mongiardo, Owner and CEO of Darton, "we see ourselves as strategic partners for customers, over time we have built relationships based on trust, sharing a common direction. Our new payoff perfectly represents our daily will to be part of the growth of all of them'."

The new visual identity strengthens the professionalism and authority of our brand in the Italian market, but also brings it to its international developments. For more than 40 years, we have combined expertise and sensitivity to offer the most effective solutions that turn ideas into concrete projects. The ones that make things grow. 

Our image evolves, but our mission and the way we relate to customers, suppliers and partners remains the same. ’We will continue to guarantee the same standards of reliability and flexibility that have distinguished us from day one, with a renewed focus on customer focus: more attention on customization, speed and user-friendliness of our platforms", concludes Riccardo Balconi, Owner of Darton.

We are fully satisfied with our new image created by the graphic design studio jekyll & hyde, whom we thank for their work.